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Updated 3:46pm - Apr 15, 2014

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Advertising Policy

The Daily Triplicate thanks all of our advertisers and our audience for using our newspaper to buy and sell your products. Your patronage is most appreciated.


Policies

All advertising should be in good taste as to form, subject matter, wording, size, illustration and composition. The publisher reserves the right to revise, edit, reject or cancel any advertisement at any time.

All ads, advertising copy, photos and illustrations prepared by The Daily Triplicate staff become the property of the newspaper and may not be reproduced for any other use without explicit prior written approval by the publisher.

Political ads, ads of public controversy, going-out-of-business ads and ads taken with temporary addresses will be pre-paid prior to publication. VISA, MasterCard, Discover and Debit Cards payments are accepted. Political ads will include “Paid for by” and include an address or phone number.

Contracts are for the use of individual advertisers only.

Advertising space will not be sold by The Daily Triplicate for the purpose of resale or brokered to others.

Omission and Error: Every effort is made to eliminate errors. In the event of a mistake in an ad, the newspaper will be responsible for errors only to the extent of the space involved. The advertiser must notify the newspaper of corrections prior to the next publication. It is agreed that The Daily Triplicate is not to be held responsible for errors in publication, except where corrections marked on the advertising proof by the client have not been properly made.

It is agreed that The Daily Triplicate accepts responsibility for errors only on the first insertion of the advertisement. It is further agreed that in no case shall the newspaper be held liable for selling merchandise at a lower price published in error or other losses. Claims for errors will be considered if made within 30 days following publication.

Publisher reserves the right to revise advertising rates upon 30 days written notice, and the right to set additional rates for special promotions or publications.

Ads less than one full page must be bordered. Ads which resemble news copy must be labeled “Paid Advertisement.”

Retail advertising rates on this card are for run-of-paper (ROP) positioning. The Daily Triplicate will attempt to honor all position requests, but we cannot guarantee that your ad will be on a particular page or in a specific section. Position may be guaranteed by page if available, but not the location of an ad on that page, for an additional surcharge of 25% of the total cost of the ad. At certain times of the year, we may reach capacity to handle color advertising. The Earlier reservations are submitted, the less likely problems will occur.

In the event that capacity is reached, advertiser requests for color will be filled on a priority basis.

Payment Terms

Advertising must be prepaid until credit is approved.

Political advertising, going-out-of-business ads, ads in certain classified categories and ads placed from temporary addresses must be prepaid. VISA, MasterCard, Discover and Debit Cards are accepted.

Customers with approved credit are billed monthly. A 1.5% monthly service charge is applied to bills not paid within 30 days.

Deadlines

All deadlines apply for ordering new ads and for cancellations.


ROP & CLASS DISPLAY DEADLINES (Triplicate Only)

Publication Day Scheduled by Deadline

Tuesday . . . . . . . . . . . . . . . . . . . . . . . . .Friday 11:00 a.m.

Wednesday . . . . . . . . . . . . . . . . . . . . .Monday 11:00 a.m.

Thursday . . . . . . . . . . . . . . . . . . . . . . .Tuesday 11:00 a.m.

Friday . . . . . . . . . . . . . . . . . . . . . . .Wednesday 11:00 a.m.

Saturday . . . . . . . . . . . . . . . . . . . . . .Thursday 11:00 a.m.


ROP & CLASS DISPLAY DEADLINES (Pilot Only)

Publication Day Scheduled by Deadline

Wednesday . . . . . . . . . . . . . . . . . . . . . . .Friday 2:00 p.m.

Saturday . . . . . . . . . . . . . . . . . . . . .Wednesday 2:00 p.m.


CLASS LINER DEADLINES

Publication Day Scheduled by Deadline

Tuesday . . . . . . . . . . . . . . . . . . . . . . . .Monday 10:00 a.m.

Wednesday . . . . . . . . . . . . . . . . . . . . .Tuesday 10:00 a.m.

Thursday . . . . . . . . . . . . . . . . . . . .Wednesday 10:00 a.m.

Friday . . . . . . . . . . . . . . . . . . . . . . . .Thursday 10:00 a.m.

Saturday . . . . . . . . . . . . . . . . . . . . . . . . .Friday 10:00 a.m.


LEGAL DEADLINES

Publication Day Scheduled by Deadline

Tuesday . . . . . . . . . . . . . . . . . . . . . . .Thursday 11:00 a.m.

Wednesday . . . . . . . . . . . . . . . . . . . . . . .Friday 11:00 a.m.

Thursday . . . . . . . . . . . . . . . . . . . . . . .Monday 11:00 a.m.

Friday . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday 11:00 a.m.

Saturday . . . . . . . . . . . . . . . . . . . .Wednesday 11:00 a.m.

Cancellations: Advertising that is cancelled after deadline

may be charged.


Holidays: Holidays will require earlier closing times. We do not publish on Thanksgiving Day, Christmas Day and New Year’s Day. Deadlines and office hours will change because of holidays.

 

 


Del Norte Triplicate:

312 H Street
P.O. Box 277
Crescent City, CA 95531

(707) 464-2141
webmaster@triplicate.com

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