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Report: Tourists are bringing in the bucks

Del Norte County tourism figures are in, and things are looking good.

Jeff Parmer, executive director of Crescent City’s Chamber of Commerce and Visitors Bureau, presented current tourism statistics to the Del Norte County Board of Supervisors during Tuesday’s meeting, and the numbers showed a significant increase in revenue for the area.

Although 2013 spending numbers have not been released, Parmer expects them to be much stronger for 2013 and even better when this year is done. 

“2013 should be a good year, and this year should be a great year,” Parmer told the board Tuesday.

Del Norte saw an 18 percent increase in vistors from 2012 to 2013, according to Parmer.

Also, transient occupancy tax receipts reached close to $1.4 million, surpassing 2012’s figure by a slight margin.

Visitor spending in Del Norte totaled $109.6 million in 2012, compared to $105.5 million in 2011, according to Parmer. Most of the 2012 figures came from food service sales followed by lodging.

Hotel and motel stays in 2012 accounted for more than $36 million.

The Chamber’s current big push is creating a presence through social media, particularly with traveling websites.

“One of the areas that we are focusing on is TripAdvisor,” Parmer said. “We’re trying to get more of a presence there.”

Parmer said the organization has been participating with TripAdvisor for the past three months.

But the website looks promising for attracting visitors to the area. Parmer reported a 66 percent increase in page views on TripAdvisor.

The Chamber’s Facebook presence has also increased recently. The organization’s page on the social media site has increased to more than 2,000 “likes,” a huge jump from the 900 number it had more than a year ago. 

Parmer said the spike in numbers are “encouraging” for the organization and its mission to bring more tourist to the area.

Reach Jonathan Smith at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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