The opportunity is still out there to help Del Norte County’s local drive-in theater weather the digital conversion.
Red’s Crescent Drive-in is one of roughly 60 drive-ins across the country participating in Honda’s Project Drive-in promotion. The car company will award digital movie projectors to five drive-in theaters. Winners will be decided by the number of votes a theater receives.
Red’s is the only drive-in theater in California participating in Honda’s promotion, according to projectdrivein.com. Votes will be accepted until Sept. 9. The winners will be announced at the end of September.
Honda’s promotion coincides with Hollywood’s intention to distribute movies in a digital-only format by the end of the year. According to Bert Thomas, whose family has operated the theater since 1980, a new digital projector could cost an estimated $70,000. That doesn’t include upgrading the theater’s sound system.
To participate in Project Drive-in and vote for Red’s Crescent Drive-in, visit projectdrivein.com. To vote via cell phone, text Vote87 to 444999.