Business owners and other entrepreneurs in Crescent City will benefit from a new educational program on the topic of “crowd funding.”
Crowd funding is a collective effort of individual donors or investors who pool their financial resources, typically online, to help fund a business start or project.
With the assistance of an adviser and a series of workshops, participants will learn about what is involved with a crowd-funding project, create and launch a campaign and utilize the opportunity to plan for the future of their business or project. Often a crowd-funding campaign will include a persuasive or informative video, which the participants in this program will receive direction and assistance to create.
The workshop series will include several presenters, including Dr. Letitia Wright, crowd-funding strategist, host of “The Wright Place” TV show, and author of “A Crowd Funded Life: The End of Funding Failure.”
Dr. Wright will share valuable information on identifying potential donors, how to provide rewards to donors, marketing strategies for the campaign and how to tell a compelling story that attracts donors. Participants will have an opportunity to meet with Dr. Wright one-on-one to discuss their campaign.
A production crew of high school students will be on hand to help participants create a video for their campaign. Participants should expect to be ready to launch their campaign with one of the crowd-funding sites on the Internet. These sites are essentially social gatekeepers that assist people in raising funds for their desired projects. Anyone, anywhere on the Internet, can access these sites and contribute monetarily to a small business or project.
During the series, participants will also attend a workshop on business planning and meet with a certified business adviser to complete a business and marketing plan. Participants will receive assistance with developing the business or project beyond just the crowd funding campaign. Assistance is provided to motivated individuals interested in identifying potential customers (target market), marketing and graphic design, financial analysis and strategies, banking, bookkeeping and many more topics relevant to today’s entrepreneurs in Del Norte County.
There is no cost to attend the program, but participants must live and/or work in Del Norte County and meet current Housing and Community Development income limits.
Applicants for this program need to have a well-defined project in mind. The North Coast Small Business Development Center (SBDC) is currently accepting applications for the program, which begins on Oct. 2.