Local radio station receives award

Eureka DJ Rollin Trehearne (left) and Michael Wilson, president and COO of Bicoastal Media. Submitted

Bicoastal Media’s President and COO, Michael Wilson, along with KRED DJ Rollin Trehearne, accepted the award at an annual Volunteer Appreciation Dinner held July 31 in Memphis, Tenn. “We are grateful for this recognition,” Wilson said. “Our team works hard every day to keep the mission of St. Jude top of mind with our listeners. We’re delighted to play a small part in helping raise funds so the researchers and doctors can continue to work miracles every day. The true reward from this partnership is the gratitude we see in the eyes of the parents and kids of St. Jude.”

On the west coast, Bicoastal Media’s main fundraising programs both support St. Jude: the Country Cares for St. Jude Kids Radiothon and the Radio Cares for St. Jude Kids Radiothon. The radiothons span 26 hours for more than two days, and on-air announcers relate their experiences visiting the hospital and share patient stories. Listeners are then encouraged to call in to the stations, where teams of local volunteers ask them to become “Partners In Hope” by  making a $20-per-month donation (only 67 cents a day) that helps St. Jude make a big impact in the lives of children fighting cancer and other catastrophic diseases.