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 Vista Community Coordinator Michael Waddle, left, conducts a customer survey with Jerry Fisher of Crescent City at the Crescent City Farmers Market on Oct. 8. Submitted Community Assistance Network (CAN) recently took a survey of marketgoers at the Saturday Farmers Market. A total of 99 surveys were filled out. Here are some highlights:
• More than half the respondents visited 4 to 7 vendors
• Almost 40 percent of shoppers spent $11-$20, with 15 percent spending between $31 and $50
• Almost 60 percent are weekly shoppers
• Produce is the number one purchased item, with baked goods, plants/flowers, and meat/eggs following
• The survey is part of the EBT promotion work, and 57 percent of those surveyed had heard or seen EBT promotion materials
• Five percent of customers used their EBT card
• 59% of customers live within one to five miles of the market, with only 4 percent driving more than 30 miles
For more information, call Angela Glore at CAN at 464-9190.
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