It’s an economic reality that communities our size generally don’t have daily newspapers anymore. Some have weeklies, others twice-weeklies. Some have nothing at all.
That said, you should know that the folks here at Third and H have loved the mad scramble of producing five editions per week.
The Daily Triplicate announced in Friday’s edition that it will convert to a three-times-a-week publication schedule starting Oct. 4.
It’s not that Del Norte doesn’t produce enough news for a daily. We have all the small-town politics and intrigue you’d expect to find anywhere, plus all the extras that come with our spectacular surroundings: vast expanses of redwoods and other public lands, a still-vibrant fishing industry operating out of a tsunami-prone harbor, and marine environmental issues stemming from that big body of water we back up to. Throw in a massive state prison to boot.
Is the news staff big enough to reasonably handle the load? Yes, but there’s one of the rubs. It is a scramble — albeit a fun one — to produce five complete news packages a week with our resources. With the three-a-week schedule starting in October, we can spend a little less time on the nightly page-production side, and a little more time on local news coverage. What we’ll lose in timeliness, we’ll more than make up for in more thorough reporting.
There are times when feeding the daily beast with a limited food supply results in the printing of articles that could use more reporting.
Exactly how our expanded coverage will be packaged is something we’ll be working on in the weeks to come. Think of it this way: Our Saturday edition is currently our biggest, but what you’ll be reading in October will seem more like three Saturday editions every week.
The bottom line is that while the new schedule probably makes more sense in terms of local news coverage, it definitely makes more sense economically. If we do this right — and we will — we’ll deliver a better product with a more efficient operation. And that’s the way you survive and thrive in the newspaper business of the new millennium.
We take seriously our role as the only comprehensive source of Del Norte news. Pardon us for disrupting the routine. We’ll make it worth your while.