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In hard times, it’s vital to buy and sell local

From the pages of the Crescent City American, October 1931.

In these days of stress, each locality should, for its own preservation, cling more loyally to the cherished idea of keeping its money at home.

Only too often are we solicited by outside factors to donate to some worthy charitable cause, but as worthy as they may be, there is a greater need for charity here at home. If you can give, give locally. And too, if you buy, buy locally. One of these acts is just as important as the other, as they both keep money at home.

The local stores are doing that. They realize that money spent with the local farmer, producer, baker, canner, etc. comes back to them, without a question of doubt.

It is the correct policy. No community can possibly prosper without such local patriotism.

Money spent with mail order houses is gone and cannot return. A local store that does not give its hearty support to local producers is akin to an alien enemy and should be shunned. They have no pride in their community, and their only interest is to glean the few paltry dollars that they do not deserve. 

Getting dolled up

A number of small misses under 12 years of age were made happy at Christmastime last year with beautiful dolls awarded by Endert’s Drug Store to the winners in their first annual doll contest.

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