Business Beat: Automotive business finding its niche


Scott Norris enjoys having his own automotive exhaust and repair shop at 2655 Lake Earl Drive, where he is also carving a niche for himself doing custom fabrication and high performance work.

Scott's business is called Norris Muffler andamp; Automotive, and can be reached at 464-6699.

Q: What do you do and how long have you been doing it?

Scott: I do automotive exhaust and automotive repair; also custom fabrication and high performance work. The majority of the custom fabrication I do is automotive, but in addition I've done gates, trailers, well sumps, just anything with metal basically. I've had my own business three years. I try to gravitate more toward the high performance and custom work. That's what I try to specialize in, but I'm capable of doing all of it. Like this '67 Camaro right here, it's for a customer, and it's a complete ground up rebuild.

Q: What inspired you to go into this line of work?

Scott: I got too hard headed to work for anybody else. I can express my real interests doing this type of stuff.

Q: What training or education did you need?

Scott: I have really very little formal training. I've just studied and learned everything myself. I read continuously. I'm constantly doing research on the type of stuff I do. I try to know the latest techniques and theories.

I've always been in the automotive industry for the most part. I ran California Auto Image as the shop manager for three years before I came out here to my own garage. Prior to that, I worked at Two Guys Muffler, and prior to that I worked at Joe's Chevron as a mechanic.

Q: What business decision or action would you change if you could do it again?

Scott: I'd probably be closer to town, easier to find.

Q: What's the toughest business decision you've ever made?

Scott: To start my own business.

Q: Who are your competitors?

Scott: Two Guys, Marty's Muffler, and on the fabrication end of it, I'd say he's not really a competitor because I learned the majority of the stuff I know how to do from him, is Redwood Welding - Don Nuss, he's taught me just about everything I know about the fabrication part. Me and him are all the time working back and forth together on projects. I drive Don's Streamliner, a land speed racing car, at Bonneville and I ran a stock car in Eureka a couple of years ago.

Q: How do you distinguish your business from your competitors?

Scott: I'm the best.

Q: What are your goals for your business?

Scott: To be known as the one that does all the custom and high performance work. I want that niche market. I want to be the one they come to when it has to be perfect.

Reach Christine Walters at

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