A group of chamber of commerce and government officials from Del Norte and Curry counties will celebrate the America's Wild River Coast brand that they formed five years ago.

The dinner and auction will take place May 16 at the Ship Ashore Resort in Smith River by the consortium's board of directors. The silent auction will start at 5:30 p.m. and a andquot;Flavors of the Wild Rivers Coastandquot; dinner will begin at 6:30 p.m.

The auction includes guided trips on area rivers. Money will fund the that highlights the region's rivers.

Those attending the event will get free Internet links on the group's Website and can enter to win free advertising on the site. A new flag will show the group's logo. For reservations, call 541-469-3181 or 1-800-535-9469.

- Triplicate staff