'Today in America' show, starring Del Norte County
On Monday night Crescent City Council members proudly watched a five-minute video celebrating this fair town, county and adjacent tribal lands, which will play on "Today in America," a national television program that buys air time like an advertiser and sells spots to those featured.
The script for Del Norte's spot was written by three local government officials and opens with an upbeat spiel from series host and football legend Terry Bradshaw, standing in an expansive granite lobby somewhere in Florida, stoked to tell viewers about "all that's new and exciting in the USA and Canada."
Cut to Pebble Beach Drive; signage welcoming you to Crescent City, Del Norte County; the tsunami zone, Redwood State and National Parks; Trees of Mystery; Ocean World.
Enter Chamber of Commerce Director Gina Zottola on why "our community
is like no other;" Mayor Kathryn Murray on the business environment;
Harbormaster Richard Young on commercial fishing; Joey Rumiano on
cheese-making; TMT Industries co-founder Craig McCrea on moving his
business to Del Norte in 1996; and County Supervisor Mike Sullivan with
the hard sell:
"Whether you are looking for a place to start your business, a
beautiful safe place to raise a family, the perfect spot to retire or a
vacation destination and a recreational wonderland, Del Norte
County-Crescent City awaits you. Come and see all we have to offer."
The video lists "primary economic drivers" as agriculture, commercial fishing, high-tech industry and tourism.
Ten groups pooled $19,800 to pay "Today in America" to produce and
air the spot once nationally and 19 times regionally on FOX, CNN and
ESPN networks. About 65 percent of the cost came directly from local
governments or government-funded entities; the rest from private
sponsors, including Trees of Mystery, Ocean World and Rumiano Cheese
As a for-instance: someone in Minnesota who watches FOX sports
between 6:30 and 7:30 a.m. every day, could hear Sullivan's pitch five
times over the month of August. The estimated household reach of all the
airings is in the millions.
- Emily Jo Cureton
Kinder, gentler times
Sometimes, people say the nicest things about their adversaries.
In 2005, Jon Alexander was in the midst of being fired by District
Attorney Mike Riese. Naturally, Alexander would need to get another job.
So he turned to his boss for the stamp of approval potential employers
frequently seek: a letter of recommendation.
"To whom it may concern ... If Jon is a candidate for employment consider yourself lucky," Riese's Aug. 19, 2005, letter began.
"Jon excels at presenting a case in front of a jury, as if it was his calling in life."
The letter continued, "Jon will go the extra mile for a cause or
person he considers worthy, giving of himself without any regard for the
cost to himself."
It was "sincerely" signed by Riese.
Alexander was elected in 2010 to succeed Riese, who filed a lawsuit
this week claiming Alexander has been waging a vendetta against him.
As for Alexander, days before taking his oath of office as DA, he had
this to say to the Triplicate about one of his soon-to-be colleagues,
Deputy District Attorney Mordechai Pelta: "He's got the fire in his
belly and that's something we are going to utilize."
Pelta was later fired, and has filed suit against Alexander and the county.
- Anthony Skeens
During last Saturday's constitutional sheriffs/"Support Rural
America" rally, there were many words on illegal marijuana operations in
Humboldt County Sheriff Mike Downey recounted a story of
Environmental Protection Agency agents who came to Humboldt County to
inspect the environmental degradation caused by illegal marijuana grows.
According to Downey, one of the visiting EPA agents told a Humboldt
deputy, "We're not coming back. We're going to tell our bosses we're not
Downey shared his surprise with their stance, since the environment
was obviously being impacted. How could it not be their thing?
"To put it simply this is what their answer was: 'It's not our thing,
because it's dealing with individuals and it's not dealing with
industry or business,'" Downey said.
"This is the problem. They're so in tune to stifling business. You
want to talk about what's hurting our country, it's because business is
being stifled by these federal agencies," Downey said to applause.
- Adam Spencer
Still flag-waving at 100
It's not easy to get the name of everyone we photograph during
Crescent City's Fourth of July Parade with hundreds of participants and
hundreds more watching from the sidewalks.
Indeed, we we're pretty pleased with ourselves when we were able to
identify every person who appeared prominently in a parade photo -
Unfortunately, that one person turned out to be Helen Perkins, who we
had just recently splashed across the Neighbors page on the occasion of
her 100th birthday.
For the record, that unnamed "patriotic participant" we pictured July
10 in a photo reprised on this page is a centennarian who deserves
special kudos for still being such a flag-waver.
Thanks to the caller Kevin Woodward for setting us straight.
- Richard Wiens