Local drive-in theater needs help
The opportunity is still out there to help Del Norte County's local drive-in theater weather the digital conversion.
Red's Crescent Drive-in is one of roughly 60 drive-ins across the country participating in Honda's Project Drive-in promotion. The car company will award digital movie projectors to five drive-in theaters. Winners will be decided by the number of votes a theater receives.
Red's is the only drive-in theater in California participating in Honda's promotion, according to projectdrivein.com . Votes will be accepted until Sept. 9. The winners will be announced at the end of September.
Honda's promotion coincides with Hollywood's intention to distribute movies in a digital-only format by the end of the year. According to Bert Thomas, whose family has operated the theater since 1980, a new digital projector could cost an estimated $70,000. That doesn't include upgrading the theater's sound system.
To participate in Project Drive-in and vote for Red's Crescent Drive-in, visit projectdrivein.com . To vote via cell phone, text Vote87 to 444999.