Tony Reed
Del Norte Triplicate

After taking a close look Monday, the Crescent City Council approved new wayfinding sign designs for downtown Crescent City.

Called the City of Crescent City Wayfinding Program, signs are to be placed along U.S. 101 inside city limits that will direct visitors to popular locations such as Battery Point Lighthouse, Beachfront Park, The B Street Pier, the Dog Park and more.

City Manager Eric Wier began by noting council approved a downtown resolution at its last meeting, which set the stage for what could be printed on the signs.

The resolution then went before the city’s planning commission on June 14 before coming back to the council for final approval.

“That said, Caltrans is very stringent on what these signs can and can’t say,” Wier said. “We’ll run through it and if there are any major objections, we’ll go back to the table and work with them. If not, we’ll be able to get this approved and apply for our encroachment permit.”

Mayor Blake Inscore noted Caltrans has approved the signs before they were submitted to the council.

Phase one has already placed some signs downtown, and phase two will place them along U.S. 101 and near the destination locations.

“As soon as we get the highway signs, we will turn our attention to these,” Wier said, going through each design and location individually.

The 15-foot tall signs are brown with white letters and feature a blue silhouette of Battery Point Lighthouse on the top.

“We also had an opportunity to speak with Senator Mike McGuire, who is very in favor of this project,” Wier said, noting Caltrans District 1 Director Laurie Berman was also in favor of the project.

Inscore noted there is no signage north of the “Y” intersection of U.S. 101 and Northcrest Drive. Wier said a sign could be added later, but that the city limits end at Wilson Avenue about a half-block north of the “Y,” so there would be limited locations for placement.

Mayor Pro Tem Heidi Kime said several downtown business owners are excited the city will have consistent wayfinding signs.

“They’re beautiful, first of all,” Kime said. “They do a fantastic job of highlighting our city.”

Inscore said the size of the new signs will get some attention.

“I think people are going to be shocked once they see them,” he said. “These are big signs.”

When Councilor Jason Greenough asked about a timeline for installation of the signs, Wier said the project is quite far along.

“We’re starting to reach out to sign manufacturers to see if they’d be interested in providing us a quote,” he said.

The council’s unanimous approval completes the public process by approving the designs and verbiage.

After the meeting, Wier said if all goes as expected, the city could start installing the signs by about November.

Wier acknowledged Nicole Sutterfield, project engineering manager for her work in keeping the project moving forward.

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